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Discount deals really hurt margin unless your product can take it. offer smaller discount over several visits so you have have a headline discount split over several transactions thus protecting margin
Please look at pitch rental costs and availability and access to shows. show organisers make their money from subing out pitchs at costs which are often punitive. If you are still interested the showmans show guide is a good source of events dates. Also work for someone else for a few events to...