Recent content by thetomwhatley

  1. thetomwhatley

    Are Linkedin Blog Posts Indexed On Google?

    Hey Ryan - if Google can index it, then you can bet it classes as duplicate content! I just did a quick search for a LinkedIn post I know is on Pulse and it showed up, so avoid re-publishing existing content if you can. If you're doing any form of blogging, you should definitely focus on...
  2. thetomwhatley

    How to generate leads online for software development projects?

    I find two channels work best for service based businesses when generating early traction - content marketing and sales. This is what I would do: Before starting anything, I'd build buyer personas. Who are the people you want to do business with? What are their challenges, pains etc? What does...
  3. thetomwhatley

    What blog posts do Marketing professionals want to read?

    For me, I resonate with the following: Case studies How to guides (headlines with specific results get me) Interviews Long-form resources (Definitive Guides etc.) I market to marketers myself, and find creating content like the above works very well!
  4. thetomwhatley

    Intro letters that work?

    Do you mean letter in the literal sense or email? If this is a partnership request then direct mail is probably the best option. When writing something like this, focus on the value to the other person. Why do they partner with tow services? If you can personalise the letter to them then that...
  5. thetomwhatley

    h1 and h2 question

    It's all about hierarchy. Your main focus keyword (for a particular piece of content) should always be in your H1 tag. H2 should be for sub-titles and H3 for titles under that, etc. I hope that makes sense :).
  6. thetomwhatley

    SEO Tips

    Taking an awesome piece of content and making it more awesome, then outreaching to others who have shared and linked back to this content, works pretty damn well. Also building great relationships with influencers. You'll probably find this manual method of reaching out for link building will...
  7. thetomwhatley

    Facebook advertising

    Offering a slightly different opinion, I think it could work - but only if you go further up the funnel. Do you know exactly who you're trying to attract? Do you know what their challenges, needs and pains are? Can you find a link between those and your value proposition that delivers real...
  8. thetomwhatley

    How do you choose a domain name?

    Name of company = domain name. It's that simple. Good SEO comes from content, not tricks like domain name. Don't fall into that trap.
  9. thetomwhatley

    SEO - site name

    Typically, this does help with SEO, but only if a) there's good content there and b) you have good quality backlinks. Someone else may be able to chime in on this, though. Regarding hyphens, people are used to seeing and writing domainnameslikethis.com, so try and avoid using them. It just adds...
  10. thetomwhatley

    Some discouraging results - Google lies

    Sounds like you know what you're doing, then! You might want to share your insights with whoever is in charge of the other departments (if there is anyone?)
  11. thetomwhatley

    Some discouraging results - Google lies

    Why not just create sub-pages on your main site? If these are services you provide then that should work. This tactic is focusing solely on SEO. The other benefits (lead gen, list building, branding etc.) are being missed. Feel free to PM me links to your sites and I'll try and give my...
  12. thetomwhatley

    Some discouraging results - Google lies

    +1 on what OldWelshGuy says. I've seen Google penalise sites time and time again because of this. If they're all linking to your main site then this could have a negative effect on that too - especially if all sites are sitting on the same server. Be careful here!
  13. thetomwhatley

    Local website - few hits

    At risk of repeating the above, it might be worth testing out AdWords and Facebook Ads while you work on your SEO rankings. Would you care to share your current traffic numbers? I just checked Google's Keyword Planner and it seems "computer repair essex" is getting 40 monthly hits, while...
  14. thetomwhatley

    Marketing does work, you are doing it wrong.

    There's a lot of focus on the quality of what marketers are putting "out there" in this thread, which is important, yet the other thing that many marketers and business owners forget is going where their clients are. For instance, PPC is all well and good, but if no one is looking for your...
  15. thetomwhatley

    Author of The Definitive Guide to Digital Marketing, Growth Marketer @ Seraph Science.

    Author of The Definitive Guide to Digital Marketing, Growth Marketer @ Seraph Science.
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