Recent content by The JMS Group

  1. The JMS Group

    Do you feel local radio or TV advertising is worth considering?

    Full disclosure: I work for a radio and TV advertising company (although we are a small family business). I’m hoping for some insights from business owners about their perceptions of advertising on local radio or television. Does broadcast-media remain a consideration for you today versus...
  2. The JMS Group

    Radio advertising

    Absolutely - I second that. Most of our clients promote a 'time limited offer' with ads that consistently reinforce the message that listeners have a limited time in which to act. Once the offer has expired, the next campaign soon follows before listeners forget about the advertiser - always be...
  3. The JMS Group

    Radio advertising

    Hi - We're a large producer of commercials for UK radio - more than 1,500 ads every year. You're definitely not going to get any sort of worthwhile campaign for £120. Radio can be a very effective advertising medium but unfortunately so many people do not have their expectations met by the...
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