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Well done for your great work ethic - it's one of the essential things to have if you want to be successful in business!
What are you trying to sell on your comparison site?
Have you considered things like how strong your branding is?
A client of mine has an awesome tool to scan your brand...
Have you thought about WordPress + WooCommerce? It's a popular option, but of course, it should be appropriate for your business - go with what works best for you and your objectives. :)
Have you tried Facebook groups and LinkedIn? Depending on your ideal client/who you're trying to reach, these can be quite effective platforms for gaining clients in your industry.
I agree with Paul Kelly - proceed with caution with DIY web builders such as Wix, as everything is owned by them so you don't really own your own website and have very little control over it (as opposed to self-hosted WordPress, for example, where everything is in your control).
Have you done...
Perhaps speak to an inheritance tax planner. I know people do this for inheritance purposes - a specialist should be able to help you make an informed decision.
Beth
I second getting an accountant on board. If you choose to go Ltd, you can have a formation agent do it as you mentioned, or your accountant can do it for you.
Good luck!
Beth
Have you looked into The Consultancy Growth Network? Their website is https://www.consultancygrowthnetwork.com/
They are a client of mine and they offer fantastic support for consultancy business owners.
Good luck!
Bethan - TEG Virtual
Did Starling let you appeal the decision? Sometimes they can decline due to not providing enough information about what your business does (this has happened to me before).
I use Starling and find them great. I've also heard good things about Monzo but I haven't tried them myself.
Bethan