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Hi all, having spent much of my career as a web developer and running a design studio for many years, I'm currently taking the jump into ecommerce! Looks like a lot of great information for me to read and look around in here :)
A lot comes down to personal experience too, I think you HAVE to try different software to find out what's best for you. Personally, Magento really isn't for me, I just don't get on with it at all!