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It takes time to be popular. The most important thing is you know who are your customers and how to get close to them. Start with your friends, family, relatives and ask them share your website/social channels to help you spread your business.
Personally I love to use WordPress and WooCommerce for any online shop that I made. It's free and easy and now all the theme are customize for exactly the look you want. Just simple click and install the demo. Wayyyy more convenient than any other platform.