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If it has potential why are you thinking of selling it? if you don't have time hire someone and split the revenue.
If you really want to sell it, there are other forums that has listings for, domains, business, etc.
There are some plugins, but I recommend building up SEO yourself. WordPress is good as it offers various features including the variety of plugins. To bring more sales I'd recommend doing some unique marketing, approaching people and expanding your social networks. Don't force people in buying...