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I am agree local search optimization must depend on service/product popularity. The algorithm for local search terms is different so you such not follow unnatural link building . You should follow link earning.
The keyword analysis part requires experts consultation, rest steps such as campaign building, running ads, monitoring results can be performed with help of Google PPC tutorials.
Craigslist never been a social media site,I tried to explain that it is not important to use social media exposure if you are providing best service in your category. Just like Craigslist never created its profile on social media sites.
There are lots of big companies still not using social media such as craigslist.If you need online success just focus on user satisfaction. But in General - Facebook, Google+, Twitter are essential
The basic criteria for good SEO learner is he/she must have good analytical powers and ability to build perfect strategy for current trends and search engine algorithms. SEO 3 was young but he was just following the other marketers. But that's sure just following others may not suitable for...
Tactical backlinks building not quite appreciated by Google panda algorithm. You can buy domains and put some effort and time to increase DA & PA so you can get most advantage for your website after redirecting it.
The product ads are based on pay per click pricing model, and really effective for some categories such as home improvement products and craft items. There are some restricted categories as well for this service.
If you are looking for huge e-commerce store and this is your long term business model then megento is best choice. Other wise prestashop is very nice for small stores.