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People choose the web as a research tool to avoid speaking to people. they expect the info there and then.
I agree that If your competitors are not showing their prices, then you should and dont worry about what they are doing. Differentiate yourself with a metric other than price. (Service...
I think some old-fashioned research work and then a print campaign would come in handy here.
Use yellow pages etc to target local motor trade businesses and perhaps send them a letter accompanied by a poster for their workshop or maybe leaflets for workrooms.
Print can be expensive but...