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Another vote for semrush great tool. Sign up for the free trial and see if you like it. For free tools google keywords planner and also ubersuggest (google it). Both semrush and google keyword planner have a metric which shows you the level of competitioon for a keyword.
Yes I am for GA. I alway use it in line with statcounter with also tracks visitors in realtime. If you plan on using adwords PPC as well you can build audiences in GA to tarrget for remarketing so there are amny benefits.