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Another angle worth considering is negotiation and sequencing, not just whether to buy or not. Given the rent review risk, you may have more leverage than it feels even a short-term rent concession, delayed review, or written agreement limiting backdating could improve your cash position while...
Those phrases only work if they’re specific and verifiable. Vague claims like “award-winning” or “best-selling” without context feel like marketing fluff and can actually reduce trust. Like you said, they’re easy to stretch and people know it.
As a buyer or hirer, I’m far more influenced by...