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No it's not all the factors you have to focus on. putting keyword in H1 or in URL may effect your ranking but you should focus on content of your page. You can put different keywords in your content and bet on them as well for SERP Ranking.
As per the research eCommerce sales will reach an eye-whopping $2 Trillion sales so this might be because of your faulty strategies. Try to focus more on higher customer experience rather than giving discounts although price plays an important role in eCommerce sales.
Also try to focus on your...
Hi friend!
Being a businessman I would advise you to go for outsourcing as they have the expertise of doing this task & they will gradually but definitely get you better rank at google search page. If you really want to understand about SEO working then you should continue to learn about it...