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Thank you, that’s a good analogy about the paracetamol brands etc. I know the product is great for runners, hikers etc as this is where the boxers offer the best support and features so perhaps I need to find a creative message within this market (as it is already quite busy in the running...
Thank you Mark and Ozzie. Nailing down my exact customer is also proving a little tricky, possibly then leading to the issue around marketing. The product is for men of ages 16-80 as the fabric is very amenable to different body shapes. I’ve tried to steer clear of being a ‘gym’ brand and focus...
Hi everyone, I'm Robbie, the founder of a start up clothing brand called Quest. My Hero / first product is ultra comfortable Bamboo Viscose boxers shorts and the brand is aimed towards people with an active lifestyle as the product features of the boxers are perfect for activities such as...