Recent content by Rob Herron

  1. Rob Herron

    Product Cat Rankings Nosedive

    Hi Nick, Just to quickly confirm.... what search terms are you tracking? What position did Serpfox say the two pages ranked for 2 weeks ago and also now? If you can let me know the above then I'll take a look and make some suggestions.
  2. Rob Herron

    Looking for new email marketing tool

    I used dotMailer for a few years and have to say that it really is a different level. The functionality that it has, plus the educational content they post on their blog, sets them apart from everyone else. I think they have grown signifcantly in size since I switched away so it's probably even...
  3. Rob Herron

    PPC / Adwords / General Business development

    Hi Craig, If you are gaining business through personal connections and recommendations then it sounds like you are getting business because of YOU, and not your online branding. Therefore I'd make a few changes and try and push that angle more. First of all, I'd update your [About Us] page...
  4. Rob Herron

    My name is Steve Waller and My company is LOIS Systems

    Hi Steve, Welcome to the forums and it's great to have someone as experienced and knowledgeable as yourself on here! I'll be sure to head over and take a look at your blog.
  5. Rob Herron

    Hi There!

    Welcome to the forum, Jake. If you ever want any ideas or feedback then feel free to let the forums know and we'll be happy to help. The joy of internet forums is that everyone is vocal about their opinions! Take some with a pinch of salt and any constructive criticism in a positive way, and...
  6. Rob Herron

    Need suggestion for company name

    I wouldn't worry too much about the company name as the overall branding is what is important. Will you have a serious/corporate looking brand like a solicitor, or will it be bright colours, fun and personal like a small creative agency? Once you know what identity you want to have as a...
  7. Rob Herron

    Experience with bark.com?

    I've also been getting spammed by Bark. It started a few days ago but I've already unsubscribed. They remind me of the dodgy cold calls I used to get whenever I listed a car on autotrader. "we have a buyer lined up ready to purchase and all you need to do is sign up with us first for £70 and...
  8. Rob Herron

    How to market/find partner for unique furniture business

    And don't forget to do likewise on eBay. Check out your competition and compare their listings with yours (including the titles).
  9. Rob Herron

    How to market/find partner for unique furniture business

    It might be worth spending a bit of time looking at some of the other listings which are being shown at the top of the category page, and see what they are doing to help increase conversions. For example, (ARGH IT WON'T LET ME POST A LINK YET) Click: Jewellery -> Anklets -> Lotus Anklet (first...
  10. Rob Herron

    How to market/find partner for unique furniture business

    Hi mzp, If it was my shop I would do this to start with..... 1. Update my website. I would NOT even try to sell any products on my website, especially to start out with. You could spend around £500 and have a decent looking website put together which lets people know who you are, where you...
  11. Rob Herron

    Shop front design, font, colour, ideas etc

    Hi Technics, If you send a little more information across then I'd be happy to share some thoughts/ideas. What would your answer be to following questions? "Where do you work?" "What do you sell there?" "Who do you sell to?" An example would be, I run my own boutique shop called Boro...
  12. Rob Herron

    New to running my own business

    Hi Maggie, Do you have the branding for your new cafe all sorted? For example, the logo and other guidelines i.e fonts to use in menus and web banners? If so, then I'd jump straight on to Facebook and start populating your Facebook page. Are you re-painting the place? Show people some before...
  13. Rob Herron

    Ebay & Amazon Order Management Software

    Have a Google for: OrderWise It's a complete Order, Accounting and Stock Management System which integrates with eBay, Amazon and Magento perfectly. It also links up with whichever courier you are using i.e DPD Ship@Ease or Royal Mail On Demand.
  14. Rob Herron

    Gaining subscribers and building a community

    Driving instructors, like most local businesses, will be getting bombarded with cold calls telling them why they should advertise in X magazine, on X screens in doctor surgeries, at X amount of local events. You need to take the decision out of their hands and make it a necessity to be on your...
  15. Rob Herron

    Marketing & Advertising

    Hi! First of all, the location of your shop and the lack of footfall by passer-bys would not be a concern to me. If anything it would be a bonus. It gives you a chance for your staff to focus on improving the store and generating growth rather than keep an eye on wanderers. I haven't looked...
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