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its very possible to build this type of functionality into CRM systems, I know of multiple businesses that use their in house systems for a lot more then customer management, its not expensive and its not at all very complicated, you can have a list of applicants assign into a category which...
i would be making more of an effort to utilise videos on youtube and optimising your videos for SEO
Google "optimising videos for youtube" and searchengine watch have a great guide.
my preferred video hosting platform for your website would be a service called wistia
Its a great platform...
One handy thing i would of done is used a tool like semrush ran it through the site audit prior to the theme change, and then do the same thing after the theme change and see if it flags the same issues (like h1, h2, h3 tag misplacement)
This is good advice! just to add to it, i would say its worth getting a digital agency to get your site off the ground, Consider using Facebook Ads i think this will be good for your business as your in a very specific niche! the good news for you is that Facebook Ads have extremely powerful...
i think this really depends on were your customers are based, in the UK Google+ as you say isn't popular at all and people just have profiles because they have Gmail accounts, if you have customers in the US then i wouldn't neglect Google+.
I 100% understand your friends feelings towards SEO, this is a common trait in many small business owners. Most business owners give SEO a try for a few months and begin to get frustrated with lack of progress but however this is just a matter of not being educated on the subject, SEO is a long...