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Clean up B's backlink profile and redirect it to either A's homepage or A's inner page where "blue widgets" is going to go. I know it's standard practice, but make sure you let your mailing list know too :)
If you're really good at closing try pitching yourself to one of the decision makers in a SaaS company, usually a good commission structure with some amazing potential earnings. Last time I checked salesforce have a pretty good pay scheme.
Quite a simple answer to this one really! From what I can see your content is significantly better, that along with your article being a lot older is why you're ranking above them. Keep publishing good content and your site will be the authority site in no time!
Brand mentions are good - but a handful of brand mentions will do very little for you unless they're on massively used websites; for example, if searchengineland or moz.com directly endorsed you or mentioned you, the chances are at least a few of their readers would too, but if <insert random...
A wise man once told me, only claim what you can justify.
I'm the best SEO expert in my office - at this precise moment! (I'm currently the only one in the office :( )
Like fisicx said, unless they're using anything that you have physically paid for yourself - artwork, logos, unique content or any sort of branding, you're unfortunately in the dark.
If it was on a high traffic site I'd probably pay around £150 for a good link - not for SEO purposes, purely for the potential traffic it could bring. Would have to be UK based though (clients outside of the UK tend to be a pain due to time constraints).
Do they then proceed to tell you how much brilliant work they've done, sometimes linking to a website full of reviews (sometimes videos) by people who are clearly plucked from "Fiverr" ? haha
I'm always sceptical when an "SEO Agency" try to leverage their ability with anything other than "look at our results". Insider friends in Google sounds like they're grasping at straws to actually show you they're not your typical SEO "guru" who basically just throw shit at walls until it...
Start with relevant directories, I do agree with people that "creating quality content" is a way to attain backlinks, but the produce and pray strategy has been proven not to work so many times. Unless you know how to outreach to bloggers, blogs or whatever niché you're in to get your content...
If you're happy with outsourcing to India or poorer parts of Europe / South America, you're probably looking at around £1 per 100 words, they'll usually have no research and you'll probably end up completely re-writing it yourself.
If you're looking to invest in copy that will actually be...
Our CRM pretty much does this - if you've used Zurmo before give it a look, it's pretty epic if you're good at software development.
If you'd like to find out more about it or if you're not a software dev I can help you out too, not massively overpriced and it's already made so no "development"...