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Great advice guys
Yes many other things to make good ads.
If you hire an ads manger and you have no words in the negative list then you know something is wrong with your manager. Negative keyword is a must, you dont want to waste money
CLEAN UP Google Adwords account today and stop leaking money
Stop wasting money on unrelated search terms...
If you have Adwords manager and they don't have a negative list FIRE THEM NOW!
Negative keywords are one of the most important, yet underlooked, settings in AdWords. They allow you to...
Great
People will seek recommendations yes, but also people don't they search the net and call companies or request a call back to the companies that were the most relevant to the visitor.
Thinking a little too small their I think, not everyone thinks the same and Google proves that with how many searches and the price companies are willing to pay to get these new clients.
1000's search in Google looking for financial advice for many search terms
If the page they land on is...
Are you using retargeting on both AdWords and Facebook. This alone has helped many companies. If may work for you too.
Then do you know your conversion rates on the website?
Find out where the visitors are clicking the most, which pages... then A/B test each of those pages and use the...
You Have 6 Seconds...
What Is Your Site Doing To Convert Visitors?
Too many businesses come across as generalists and people all over the internet are searching for specialists in certain areas.
Let me give you an example as if we're the person searching the internet for a service:
Let's say...
1. Never ask for multiple actions at once, 1 clear call to action on each page
2. Keep site clean, check your site on phone. Make sure its simple
3. Make sure you attach a relevant story to the product description, then have bullet points about the product
4. Never have long titles or...