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We are been using prestashop for one of our stores , it's good. Also , Avactis has released their free version which is also quite good and they have kept all the current extensions free
Of course you can use multiple platforms, i don't see any reasons it might affect your business . It's just , how you portray your business on various platform and getting attention from the buyers
There might be many reasons, one of them being long checkout process. One of the counter measure would using abandoned cart reminder extension which will help you track back the prospects ,if you are not using it already
There are many options available in the market as per ones requirement, but if its beginner like me, I ll might as well try my hands on something before going big. Tried Avactis Shopping Free Version, its too good to use and even though its a free version , still its fully featured.