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They just made something easy that can be done in a few steps require a step or two less. That's all. If it's a free service then fine if it's paid, it's way better to do it yourself.
Easy to migrate. Does your hosting really affect your SEO though? As you said your site isn't over intensive right now so it might be better to look at what other things needs improving SEO wise.
If it doesn't really affect your work or your current employer's business I don't see any reason to hide it. With the current state right now I think they will understand if you want to create a business on your own time.
I would like to add to this. If you do really plan on creating video content on making your products it would also be an additional help if you could do it on live streaming sites like twitch. There are a few crafters there that make decent money showing their craft.
A short and concise newsletter linking to the landing page is what I would go for. Also complementing that with regular blog posts also linking to the landing page would be perfect.