Recent content by pavp

  1. pavp

    AI In Your Business

    100% agree, but a lot of our customers have tried stuff like Wix and struggled with the interface finding it hard to use the platform - we believe that AI allows for greater control for a user who does not need to learn these website building tools and only using natural language. Generally...
  2. pavp

    AI In Your Business

    Most new tech can be distilled at a high level into the term “automation” eg: pen + paper -> calculator -> excel -> predictive model But this downplays the new capabilities, cost, time-save people gain. imo it's the same with AI. Tangibly here's what I use AI for and so do our customers...
  3. pavp

    Websites and small business

    Juggling work vs keeping up with social media, is a bit of a nightmare but a schedule can help. Dedicate 1-2 hours of time each week to line up posts. They could be easy to capture eg: behind-the-scenes pics or short videos, and schedule them so you’re not glued to your phone every day. For...
  4. pavp

    Starting a Clothing Brand

    Not personally used Pietra Studio but seen some adverts for sourcing manufacturers via there. For my wife's ecommerce business we got very lucky with a UK manufacturer who (as our order quantity is small) adds our orders on top of our friends orders
  5. pavp

    AI-Based Business

    can't off the top of my head, but remember 2 customer support chatbots and they were using intercom and my question was answered by a LLM/AI reply from information in their Helpdesk Article / Blog pages - this is a key usecase for AI chatbots as relieves pressure on customer support people for...
  6. pavp

    AI-Based Business

    Here's some really practical things you can try: Validate the business idea further: speak to customers, describe what your product will do. Mockup what a workflow would like like eg "problem" -> "solution" workflow steps, drawn with basic boxes in Miro What's the excitement in the meeting...
  7. pavp

    Validating a Business Idea

    There's not a lot of information that you've provided but here's some ways we have validated our initial MVP: Read the Mom Test- best book there is to doing user research to validate ideas (it's super short!). And friends and family are not a great signal (as this book says) Talk to customers...
  8. pavp

    Starting up a new business

    These days breakout brands are content-led The best chance you have for getting followers is through content (youtube + tiktok + instagram) Take people on a journey / story - be genuine about your process and how you are making sauces. Share the fails. Aim to post 3-5 times a week Start batch...
  9. pavp

    Seeking Advice: Effective Online Marketing Strategies for Growing My Business

    sharing a great resource in mapping out your ideal customer profile (target customer). Search Google for: Miro "Customer Profile Framework SaaS Template" and you should find a post by Alexander Estner (although it is targeted at SaaS may be of help to you!) Totally agree with @fantheflames the...
  10. pavp

    Website marketing

    1. influencer marketing taste test video 2. buy a fancy dress of your packaging for this sweet, shoot social videos 3. ASMR unboxing sounds
  11. pavp

    Tech startup idea

    You could try something like YC Co-founder matching or looking at Workinstartups (google it) which may be able to help you find a technical cofounder if that's what you are after.
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