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Well, I've tried swapping keywords in h2 -> strong, h1 -> strong and the other way round multiple times and didn't notice any positive/negative effects when that was the only change on the page.
Do h1/h2/h2 tags have any influence? Maybe, I'm not saying that they don't at all and it doesn't...
Come one, it's obvious that you need both conversion and traffic to make sales. It's like arguing which wing does a bird need to fly - the left one or the right one?
Is SEO a good choice for getting traffic? Well, that depends on how you do it. If you get a company that does a poor job (which...