Recent content by Paul FilmMaker

  1. Paul FilmMaker

    Printing company changing lanes - How do I get local B2B orders?

    We're video production and work for the BPMA and their members. The BPMA is the British Promotional Merchandising Association. We create marketing films for their members so they sell more and we see the same successful elements over and over again. Their members who manufacture in the UK...
  2. Paul FilmMaker

    SnapChat Marketing

    If your target is adult buyers, then it isn't for you. Forget the data you've seen. There are some reasons it looks as if adult buyers are using it but they aren't buying anything on it. My stepdaughter used to use it avidly. It's primarily a teenage tool. What happens is someone takes a...
  3. Paul FilmMaker

    Trump’s cognitive dissonance - and why it matters!

    Strangely, I did this at politics A-level and was part of one of my answers. Sending in troops to occupy Greenland is currently legal for Trump. Declaring war on Greenland is currently illegal for Trump. E.g. the US didn't declare war on Korea but Truman was still able to send a load of...
  4. Paul FilmMaker

    Video editor people

    Waiting for the new thread about you needing to blur stuff out...
  5. Paul FilmMaker

    How do you handle repeat "how do I do X?" questions from your team?

    Every morning for the first 6 weeks, I train my team for 1 hour on days where we don't have shoots. During and after this, they have training time. Some of this is research where they have to present or team me, while other elements are just to go and practice stuff. Then, they pick a...
  6. Paul FilmMaker

    Working with Influencers - commercial terms question.

    My pleasure and happy to help. If you want to chat, just ping me and happy to discuss. And I've just seen you're lego. Bizarrely, Lego influencer network is... extremely challenging. You have the Lego Ambassador Network (LAN) and then you have the Lego Master Network. The infighting makes...
  7. Paul FilmMaker

    Working with Influencers - commercial terms question.

    We've worked with influencers. Well, we're video production so filmed influencers for our customers and are currently contracting an influencer who'd be well known enough that most people would've heard of him. So the models are whatever you can negotiate. We've worked with influencers who've...
  8. Paul FilmMaker

    Best way to get cash buyer for property

    It just so happens the business in the next office from mine buys a lot of property. They tend to buy blocks of commercial property or development land but I've heard them talk about residential as well. But for just one flat for a quick sale needing renovation and a lease extension? You'd...
  9. Paul FilmMaker

    We are killing SMEs!

    There are definitely rules. An example of the different rules was when we last went to Beijing, my other half (who's English) commented that a bunch of people were trying to get into a sports stadium. But it looked odd to her. Well, the reason is it was a public execution. And one of the...
  10. Paul FilmMaker

    What’s your take on social proof messaging on eCommerce stores?

    We've done this for companies but with video. So happy customers saying great things about your product. Alternatively, you can do Pepsi challenge things with food. Lidl etc... did them when they first arrived. So they had 'food fairs' where either cooked food was compared with Waitrose or...
  11. Paul FilmMaker

    We are killing SMEs!

    I'm half Chinese, been to Shanghai, Beijing, Guangdong etc... and both agree and disagree based on what I've seen. It's not the bureaucracy killing off manufacturing SMEs, rather it's the lack of complete ecosystems. China's gone from zero to hero in manufacturing because they focused on...
  12. Paul FilmMaker

    Apprentices - is there anything more to the government's announcement?

    I don't understand any of this, practically. Take: SME Funding for Under 25s: As part of a "Youth Guarantee" scheme, small and medium-sized employers (SMEs) will receive fully funded training and assessment costs for apprentices under the age of 25 from 2026. What? When I spoke with the...
  13. Paul FilmMaker

    Apprentices - is there anything more to the government's announcement?

    So I'm in touch with a local college which has a ton of young people without placements. So I should have my pick of the bunch. But I don't understand a load of things around it in practical terms. Take this: Employer Responsibilities: Employers must provide an employment contract and an...
  14. Paul FilmMaker

    Social media marketing

    So amazingly, we're seeing better results for TV advertising than, say, social advertising. And that's not us, rather that's our customers. For companies spending £2,000 per more per month and a minimum of £5,000 on a creative, TV's been producing more sales. This is everything from...
  15. Paul FilmMaker

    Apprentices - is there anything more to the government's announcement?

    We're thinking of hiring an apprentice Q2 2026. Other than the govt paying the majority of the apprentice's training, is there anything else to their recent announcement of 500,000 more apprentices? I'm not interested in the politics, just the practical. If there is additional financial...
See more
Top Bottom
Community
Articles
Menu