Recent content by Paul Cardall

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    cold calling questions

    I have just finished my first cold calling experience and it didn't work out as I feared. As an introvert I was worried I'd mess up my sales pitch and come off looking like an idiot, so I simplified my approach and turned the cold call into an introduction to myself and my magazine (leaving a...
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    Web design marketing

    KISS: Keep It Simple, Stupid (Hate that second S with a passion) My two pence worth, If you don't know SEO, leave it to someone who does. Outsource the SEO (Fiverr, maybe). Find Your Customers Yourself (so you don't have to rely on Google etc) 1. Create the best damn looking web site you...
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    Start Ups - Business Operations Manual - Should you have one?

    This part is actually ringing truer now that I'm looking to create a team (Crafty Studios is an employee free business). When it was just me, when I did everything from web design, article and magazine creation and did all the marketing myself, I was relying on knowing what I did on a daily...
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    A Big Sexy Hello from Paul @ Crafty Studios

    Hello Byre, loved your story, and so glad you worked through your fears. To actual get up on stage and perform like that, you must have the gift of the gab. Me, I'm a total introvert. I kinda cheated :-) My first cold call was to my local cafe (not my target audience), run by two very friendly...
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    A Big Sexy Hello from Paul @ Crafty Studios

    Thank you Steve, I'm looking forward to conversing with other UKBFs. (Isn't this the appropriate forum for Introductions?)
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    cold calling questions

    My business suit is smart-casual, and I'm ready. 24 hours from now, I'll be dropping in on my first business, a cafe in my local market, before jumping on the bus to head out. I'm predicting 20-30 minutes per visit! Is that too long? Good luck messiah, I hope you're marketing is fruitful, and...
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    Advice about Self Employment and Benefits

    Fair play on your comments Toby, can I just point out that I am in the process of marketing my community magazine, and that IS part of the business process. For anyone who is interested, I'm starting my Cold Calling adventure on the 20th of this month. I'd be happy to document & share my...
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    Start Ups - Business Operations Manual - Should you have one?

    I hear what you're saying Scott, however, I'm thinking long term benefits over short term distraction. I really think it might help.
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    Start Ups - Business Operations Manual - Should you have one?

    My overall business model is pretty complex and is multifaceted - to the point that I easily get lost and caught up in tasks that take me away from getting the important stuff done. Do you as a business owner/manager have a business operations manual that you work from (or have your staff work...
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    Newsletter campaigns - do they really work?

    have I got this right - You're a marketing manager for a business offering web design services - and you're working on creating a newsletter template before designing your own web site?
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    Advice about Self Employment and Benefits

    Toby, Irrelevant argument. Businesses with the capital in place to fund themselves can also find themselves insolvent. Gordonuk, can I ask about the business you wish to start.
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    A Big Sexy Q & A from Paul @ Crafty Studios

    Thank you for the link WeblinkPlus, I'm a huge TedTalk fan, not sure how this one slipped past me. Loved the part about no one being 100% in either camp (Introvert/extrovert) I guess my introverted self is playing knock-door-run with my extrovert self. My hope is that I can get the right mix...
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    Web design marketing

    maybe because he won't tell you 'his potential customer' that he can't get enough traffic for himself...
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    cold calling questions

    <<< See that adorable face, better than any email or phone call.
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    A Big Sexy Q & A from Paul @ Crafty Studios

    I loved the 70s!
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