Recent content by Oliver King

  1. Oliver King

    What's the best piece of advice for anyone entering the sales or marketing world?

    I think i would say to never stop learning (stay current), always look to improve yourself, your skills and be open minded to new things.
  2. Oliver King

    Hi there. I'm sorry to hear about your PPC issues. I'm a Google Partner and would be more than...

    Hi there. I'm sorry to hear about your PPC issues. I'm a Google Partner and would be more than happy to take a look at the site and do an audit free of charge to set you in the right direction.
  3. Oliver King

    What B2C strategies work well with B2B?

    Absolutely, and those are companies who just are lazy or take their customers for granted. But done well / properly with a bit of imagination they would do massively better. But, I have no doubt that the relevant people see lots of emails going out and assume they are doing great from mediocrity!
  4. Oliver King

    What B2C strategies work well with B2B?

    It can be done well - and certainly in many cases a lot better than doing nothing.
  5. Oliver King

    What B2C strategies work well with B2B?

    HI there. I think that marketing automation - which has been mainly B2B - is definitely moving over. Also, as Matt says, great service / products, over delivering and great customer interaction are also key. I also think that B2C overlook the power of being 'market leader / thought...
  6. Oliver King

    Can cancelling Yell.com contract negatively affect Adwords campaign?

    Hi there. Your Partner would be better off using the 'full fat' Adwords definitely. It may be co-incidental that the competitors have been more aggressive or the overall campaign quality has reduced.. Yell would have no direct impact on Adwords. Were the leads definitely coming from Adwords...
  7. Oliver King

    Lead Forensics, WhoisVisiting, or ____?

    Lead Forensics have incredibly aggressive / pushy sales teams, which has put me off using them in the past as it didn't feel like a professional company. They also, in my opinion tried a cheeky trick of saying that they could identify 100% of the companies - but they actually said they could...
  8. Oliver King

    Marketing a new FoodTech Business

    Hi there, Sorry, I can't for some reason see the initial thread. What sort of product within food tech is it? Regards, Oli
  9. Oliver King

    Affiliates and/or Resellers

    Hey there. I would also try relate blogs / sites that may be interested.. On a side note, I'm always interested in a decent opportunity so feel free to message me - Note to editors, I'm not trying to get people to message me!
  10. Oliver King

    Marketing agency or employ part/full time staff member?

    Hi David. I think both have pros and cons - an agency (or freelancer) will hopefully have a good level of experience that will benefit you - however based on the jobs listed, I would probably recommend hiring someone internally (possibly a college leaver or something along those lines). The...
  11. Oliver King

    HOW OR FROM WHERE CAN I GET MY TARGETED CLIENTS???

    Hi there. I guess the first place would be Social Media itself (LinkedIn, Twitter etc) - based on your industry you could try and attend events such as TFM (Technology for marketing) . I would also recommend things such as case studies, white papers etc that you can then put in front of the...
  12. Oliver King

    Affiliate marketing

    If you have some more details on the project I can certainly ask around..
  13. Oliver King

    Advertising in the local paper

    Hi there. I would say it depends on your target audience, demographics and product / service. Yes generally newspaper advertising has become less popular as most people (above) have advised. However - I would imagine that certain age groups would be more interested in reading a paper - for...
  14. Oliver King

    Affiliate marketing

    Hi there. The affiliate networks listed are good - obviously you can also contact sites in your niche and run an in-house affiliate program. Additionally you may find individuals who will work on a cost per lead basis - which is something that I have looked at / worked on before.. Ultimately...
  15. Oliver King

    Deciding on SEO, PPC and PAID SOCIAL agencies

    Hi there. I'm a freelance marketing consultant, but always happy to answer questions at any time. I personally think that agencies can offer a lot of value - certainly good ones! - however, it's very much horses for courses. By looking for a lot of different aspects - you will either need to...
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