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My advice would be to start from your customers. If you don't know who is your target group, then there's no point in the things that you are planning to do.
If you are aiming at younger people of course you need to have a website and a facebook account. Just think about that and afterwards...
I came across nerochat.com and I'm hesitating about it. Have you tried it and do you recommend it? Should I stick to something proven?
Nina
thesocks.com