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Broker is not really something for Instagram nor Facebook.
The neighborhood consists pretty much of the cheating kind.
Having social networks for years is more important now as they figure prominently in SERP.
So no one should abandon their channels. But new ones I wouldn't open for a broker...
Here are the countries of Instagram:
worldpopulationreview.com/country-rankings/instagram-users-by-country
And here is the shopping data
resourcera.com/data/social/instagram-shopping-statistics/
in the EU there are 30 million Instagram users.
Who enters Instagram to shop?
Can you at least segment towards the people living close by?
Ad suffer adclick fraud, some 7 bots per every 10 visitors.
There are better ways to do marketing.
A similar approach to shopify, no ftp, sftp access, all tech stuff is basically taken care of.
That means for you that you cannot tweak. Those who cannot tweak need people who can.
The sheer mass of shopify Ecomzy, Jimdo, Wix among other shop solutions make it necessary to tweak,
In times where servers are under pressure over data consume, thx to AI, it is only fitting to turn mostly static WP, Joomla or other CMS into html5. Those sites are easy to move, stable and no dependencies.
socialmedia accounts: everyone can open one with any given name. Ergo no credibility.
A website has a name and you buy a domain, as a company or not but you build credibility with it.
Any Commercial Event comes with a cost. The bigger the competition, usually the higher is the cost.