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Seeing as Unified Communications is all about getting different communications channels to work well together, I think it's great that you're considering this up-front even in a small company. In fact, size really doesn't matter here except that it does tend to point towards a hosted solution...
The reason why some people can't instantly answer which is their most-used social media platform for business is because most people use them all, and depending on how you measure "use" (number of messages? total message size?) is likely to alter the answer. People might have a clearer answer if...