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SEO is still a big buzz word as @fisicx mentioned. Maybe refer to yourself as a digital marketing & SEO expert. But obviously, digital marketing is just so broad and includes social media, youtube, content marketing, mobile marketing etc. Some of these branches can relate with each other, for...
As Brokersteve has just said, your friend's driving site is ranked 2 on the Google map directory results. So don't change your URL/Domain because you will have to start from scratch. You can advise your friend to get his customers to leave a review for him. If he gets loads of 5* reviews, then...
Affiliate marketing (in an online sense) is all about making a strong relationships with different companies. It is does take a lot of effort though and will only work if you have an established solid presence on the internet.
For example, if you have large number of email subscribers or have...
Agreed with Hazel and Msharron. Rewrite the content.
You would also benefit from guest blogging on a number of well known blogs that specialise in your area. This will help you boost your SEO rankings. The best thing to do is to develop a professional relationship with the blogger first so...
If an SEO company is able to rank themselves highly on search engine results, then that is a pretty good sign. Afterall, if they are able to successfully apply SEO to their own website, then they can definitely apply it to your company.
And another thing, if an SEO company does well, then they...
Fisicx - I totally agree with you and Scott there, you have to respect the old saying "you get what you paid for". Some people will always prefer to pay low and see what they get. Sometimes, they can get lucky - a freelancer has to start somewhere - even the good ones.
As freelancer myself, I...
It actually depends on the nature of your business. If you are B2C company, then Facebook is your best place. For Facebook advertising to be truly effective, you need to become familiar with your target customers' hobbies and interests. That way you will be able to place your advert in the right...
Try local networking events that are directly catered towards entrepreneurs. You can also try LinkedIn and Twitter as well. Sometimes if you type the words "founder" or "entrepreneur" you might be able find the right people.
I hope this helps.
I just checked the link. I noticed that the course is focused on-page SEO strategies. What about off-page SEO? In my experience, this is equally important to helping business go up the SERPs.
This where I believe SEO is heading towards, it going towards the PR route. So if your business gets...
Have you tried submitting a sitemap to Google webmaster? I used to Sitemap XML on wordpress to create my sitemap, created a Google webmaster account, and then submit the sitemap link into Google webmaster. Doing this will allow Google to navigate and index your website much quicker. In terms of...
Sometimes, it is advisable to get your client to plan what content is going on the website. If you know the content, then it is easier to design the website. But the trouble is, many people do not know where to start.
There is an old saying which says "less is more."
Keep your content short, to the point and highly engaging.
If you are writing a blog, it is good to keep each post between 800 to 1200 words. However that also depends on the nature of your business as well.
Backlinks are crucial for your SEO.
The best way to look at obtaining backlinks is looking at it from a PR/promotion point-of-view.
You can get backlinks through writing press releases on various news website, the more prestigious the news website the better. And another effective way of...