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In terms of which markets to choose from, I'd suggest you focus on sectors that you know, are familiar with, and have a good knowledge of. For me, my iTunes affiliates bring in a lot more cash for me than the womens knickers, because I have a good inside upon the music industry and I know my...
In response to the original posters question, a tip for boosting a companies online presence is by becoming an expert in the particular service or product.
I don't think it is necessary to have a unique product or service, but I think it you always need to bring something different to encourage clients to use yours over others.
I think the automated service would be quite expensive for "not many sales expected", so I would suggest PayPal website pro, with the ability to take payment over the telephone, get a designated line and have opening hours? Is that not possible?
I'm not a big fan of the "buy the cow first then work out whether to milk it or to sell its rump" strategy of building a business, but seeing as that's what you have done, lets look at what you have already and then work out how to create revenue.
Web Hosting : CHECK
Web Development : CHECK...