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"We’re extremely busy at the moment and unable to take on any other projects for the foreseeable, so we’re not currently using social media to generate new business." This is basically your answer, isn't it? You don't need them.
Also, in relation to the 'millions of followers' - really? I work...
How much do you think you're going to be spending? Most of my e-commerce clients spend between £1K - £3K a month. When I run my own test ads I spend approximately £500, just gathering data.
Hello Rob, I'm an advertiser so to an extent my answer here is probably going to be a bit biased. That said, I work with loads of these types of SASS (software as a service) type products so I flatter myself I've got some insight.
Okay, the Google ads credit is neither here nor there. Nearly...
@Mark T Jones has it, i think. These are essay questions, aren't they?
Let's take your first one, 'Growth Objectives & KPIs to measure commercial performance'
So we decide what our objectives are. Let's say we want to sell 120 widgets by the end of year. That breaks down to 10 per month.
But...
First, congratulations on what you've achieved so far! That's pretty amazing. My thoughts on the marketing side:
I get jumpy when people say they rely on one social media platform. In your case, FB. It's like building a mansion on rented land. You are right to try and expand here.
Do you have...
I'm an advertiser and my son is autistic. I've also worked with a charity that supported non-NT people.
I'd say, be open and direct and avoid puns or clever-clever wordplay. There's a survey (I'm not allowed to link) that says that misleading or untrue advertising falls especially flat on...
"Surely if a method isn't working you just stop and try something different" - If you don't have the time/experience/knowledge to implement something properly and that's the reason it's not working, then you'd maybe get some help in. I would anyway.