Recent content by Marta_K

  1. Marta_K

    email newsletter distribution

    You should definitely look into something like mailchimp, constant contact or aweber. I use aweber, and in short the beauty of those programs is that you put names into them once and than you have so called list - you schedule the newsletter or broadcast the email and it just goes to the chosen...
  2. Marta_K

    How bad is my sales text?

    It seems, you tried to shorten the text as much as possible, but the bullet points are mismatched and random. under the heading usability as standard you put A combined experience of over 15 years in graphic design - which on its own do not have value to customer or its not even connected...
  3. Marta_K

    General assistance/guidance needed...

    Having Keywords is a simplification - you need a description of the product that as enticing and unique as your products. Because your product is niche - make it fashionable and present it as fashionable. tell your customers why they absolutely need to have one of your products, explain how it...
  4. Marta_K

    Please Help!! Village Shop

    With those restrictions, listed building, no access to information - I would run as fast as I can. Something wrong about this deal, be careful
  5. Marta_K

    Is this what we have come to in UK

    How on earth people on benefits can afford fags anyway??? How about taking benefits away from smokers?:D
  6. Marta_K

    In house telemarketing - who to do it ?

    If you can spare 1 day setting appointments than ok - do it. Generating business is a great skill for company director to have, obviously. Just make sure you balance it out - so you actually have time to go to those appointments. Also, make sure, that it is a steady process - to avoid feast and...
  7. Marta_K

    Marketing/Advertising Help Please!

    Iwould second that - if it is really that popular in USA - ask them how they have grown. actually, they should tell you that at the very beginning. Help with marketing should be part of your package. If it is a good, established company, they should also supply you a mentor, person you can ask...
  8. Marta_K

    Menu on Window?

    Boards for specials are a great way to entice customer to get in. If I'm slightly hungry, I can be tempted by it - and I believe I'm not alone in that. On the other hand, I hate this awkward feeling of going into the shop and finding out it's twice as expensive as the one next door, or they...
  9. Marta_K

    Where to start??

    Setting up a website is the relatively easy part (well, for me anyway, as that's what I do), it's driving the customers and conversion to sales that's tricky. With market stall you at least have a passing by traffic, with a no brand website (as you are just starting out) getting yourself...
  10. Marta_K

    Bigger Price, Bigger Margin or Smaller Price, Smaller Margin, Bigger Qty?

    I agree, don't mess with sales that you got - if bagels are selling lunch time, so be it, just count your profit, not turnover, as was said above. as for lowering the price from £2.99 to £2 - how about bundle 2 bagels for £3.99 as a limited time offer? You would shift more quantities and check...
  11. Marta_K

    Where to start??

    I second the option to start small - you do not sound like you had previous retail experience, apologies if that's wrong - home parties, car boot sale, than market stall would tech you a lot and vey rapidly about customer service, stock and so on. You might not even like being in retail after...
  12. Marta_K

    Marketing ideas to get a few regular massage clients

    I think, one of the best suggestions was to offer free/low cost trial at local place that is already established (like gym or beuty salon) and attracting your kind of customers - especially that you need only couple of customers, to make your side business viable. It a win-win for both sides...
  13. Marta_K

    Measuring marketing results...?

    promotional codes are great for tracking - people actually remember to use them;)
  14. Marta_K

    The most ridiculous statement!

    Most people consider buying ads, beautiful brochures, branding collateral as marketing expenses, and when they need to cut the costs, ads go first. Most often than not, they revert than to word of mouth, referrals or increasing orders form existing customers - but do not consider it as a...
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