Recent content by marsikBirm

  1. marsikBirm

    Exporting to the USA and limiting liability through EXW

    With an EXW (Ex Works) agreement, your liability for the goods typically ends once they leave your warehouse, as the buyer (your US distributor) assumes responsibility for shipping, duties, and any risks associated with transportation. However, EXW does not necessarily absolve you of all...
  2. marsikBirm

    Where to spend marketing budget?

    Hey Robbie, sounds like you’ve got a solid product and are testing different marketing channels. Since Instagram is performing better than Facebook, doubling down on creative content there could be worthwhile—try more UGC (user-generated content), testimonials, or interactive stories. Google Ads...
  3. marsikBirm

    Uk or Switzerland ? (establishing a foundation)

    I've recently heard from a few contacts that setting up a foundation in Switzerland is significantly more advantageous than doing so in the UK. I’m trying to figure out if that’s actually the case or just a misconception. From what I understand, Swiss foundations benefit from strong legal...
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