Recent content by Mark@ID1st

  1. M

    Getting the message out there

    That’s a fair point — and something we’re actively refining. It’s not just SMEs. That’s probably been an oversimplification on our part. A better way to describe it is: 👉 Organisations that don’t have deep in-house cyber expertise, but still carry meaningful risk That can include: – SMEs –...
  2. M

    Getting the message out there

    That’s completely fair — and exactly the kind of scrutiny we’d expect. On the patents, we should have made that easier to verify. A simple search on the UK IPO using IdentityFirst Ltd will bring up the filings — but that’s on us to surface properly and explain clearly. It’s also worth...
  3. M

    Getting the message out there

    hat’s a fair take — and I get where you’re coming from. The “sell the sizzle, not the sausage” point is exactly what we’re missing right now. We’ve focused too much on what it is, not why it matters to a business owner. And you’ve picked up on something important with the download. The...
  4. M

    Getting the message out there

    This is genuinely helpful — appreciate you taking the time to lay it out so clearly. You’re absolutely right on a few key points: – People search for problems, not products – If the language doesn’t match how SMEs think, it won’t land – And if the site doesn’t build trust instantly, everything...
  5. M

    Getting the message out there

    That’s fair feedback — and honestly, exactly the kind that’s useful. If people can’t grasp it quickly, we’ve made it too complicated. The reality is, what we do should be explainable in 30 seconds, and if it’s not, that’s on us — not the audience. At its simplest, it’s: 👉 Helping SMEs...
  6. M

    Getting the message out there

    Appreciate you taking the time to look — that’s actually really useful feedback. If it’s not immediately clear what we do, that’s on us to fix. It tells me our messaging isn’t landing as simply as it should, which is something we’re actively refining. You’re right that many SMEs are aware of...
  7. M

    Getting the message out there

    Hi all, I've just released a product called IdentityHealthCheck which is subscription based at very reasonable rates, its currently on sale with founders discount at 50% off and its currently priced at £250 - £2500 dependant user numbers anybody taking this offer will have the price fixed at...
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