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Hi Natalie,
You should not worry about the name of your club, the name of the business does not have too much impact on the SEO. What I would advice you to think of is the domain name. In terms of SEO and better Google positioning it is not a very good idea to have numbers in your URL, esp...
Have you considered creating a youtube channel? You can put the video there and then distribute it throughout social media. Use your social network accounts (Facebook, Twitter, Pinterest, blogs, etc.) to show the video to as many people as possible. Then you can ask your friends, followers...