Recent content by Liam4689

  1. L

    What are the ideal bid strategies in Google ads for search campaigns ?

    Hi, The Maximise Clicks strategy aims to get as many clicks as possible and has a bad reputation for low-quality clicks. As you mentioned it could be an unprofitable campaign. This is because the algorithm focuses on clicks rather than conversions. However before you switch to maximise...
  2. L

    New Customer-Centric Design

    I would move the trustpilot reviews to the top of the homepage. This will allow users to instantly trust the brand more. At the moment the trustpilot reviews carousel looks like its just been thrown in at the bottom of the page. I think the footer could look better too. Its the last thing...
  3. L

    Website check

    Setup your website to appear for on Google for people searching for the service you provide. You already have dedicated pages (Wedding, Parties, Corporate etc) However it is missing the right keywords. I would look to carry out keyword research and optimise your websites pages for the...
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    Google Shopping

    Just so you know, Google Shopping campaigns will be deprecated in 2024, and advertisers will be asked to use Performance Max campaigns.
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