Recent content by Leo Brower

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    E Flyers

    Yes, I am considering having e-newsletter as well as printed one.
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    In Marketing? Then lets go to bed!

    Hi Steve, Strating a newsletter is a great idea. I, however think that developing an interesting newsletter is not the easiest thing to do. The other benifit of sending out newsletter is that I can use it for new products announcement. Thank you Steve. John, Why should marketing agencies...
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    In Marketing? Then lets go to bed!

    Its a biriliant topic, John and am trying to learn from posts to find solution for my business. We are in the office furniture industry, and to us, the only way to make a customer loyal is to build up personal relationship which takes much time and effort. I was just wondering if there is...
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    In Marketing? Then lets go to bed!

    How this can be applied to B2B? Imagine you sell huge heavy machines to first-class property developers. The purchasing managers ( senior executives) wont be influenced simply through a prize (ie. a free meal, and you can't afford to spend much on them (getting them a free VIP entry to desert...
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    In Marketing? Then lets go to bed!

    Correct. However decision making process is far more complicated. This complexity calls for creative ideas that help to differentiate my marketing activities from those of my competitors. So, step A: getting customers/prospects contact details is not such a difficult task (directories,etc.)...
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    Email Survey

    I think it varries from industry to industry: IT professionals prefer text only. Executives open emails if they know the source(HTML or text). Normal people enjoy HTML (and adwares!). At least, it works this way here, in the UAE.
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    In Marketing? Then lets go to bed!

    Does anybody have experience on implementing such a customer loyalty strategy in a B2B environment?
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    Generating Leads- B2B

    Thanks, We will wait for executives/decision makers to return from their holiday. The summer is hot and myself just returned from my holiday. When there is the need for a sales consultant, I definatly will consider you, in fact I feel the need of one, so I shall suggest to my managing...
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    Generating Leads- B2B

    Correct Dave. I spotted that I need to partner with contracting companies and real estate. I never though of it in terms of "ompanies who are selling services/ products before ours is needed". I shall trace all that happens before a company is in need of furniture. Thank you Dave
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    Generating Leads- B2B

    Hi ebonybailey and dave, Thanks for responses. Unfortunately we are not in UK. We operate in the tiny but fast growing Dubai. One trouble is getting to know about who is relocating, refurbishing or establishing. I have tried to get this info from building security companies with no...
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    Generating Leads- B2B

    Hi Micheal, Thanks for your response. Lets suppose we run an office furniture company. We provide both products and services. Our products are office chairs, desks, workstations,etc. Our service is office interiors. Our potential prospects are organizations that: o Opening a new...
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    Generating Leads- B2B

    Starting a discussion on Generating Leads. Please share your experience.
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