Recent content by LateForBusiness

  1. LateForBusiness

    Estimating duration of market segmentation process

    Thank you for the reply :) To avoid confusion, I meant a minimum of five days to gain enough knowledge to estimate the duration of the process, not to do the market segmentation process itself. E.g. five days is the for the meta-process, not the process. Thank you, that is a important point...
  2. LateForBusiness

    Estimating duration of market segmentation process

    I would think it presumptuous to read a few of someone's posts and assume I can extrapolate their whole background from it. By segmentation I mean identifying similar groups of customers, grouping them into segments, selecting which segment(s) offer the best value and then, yes, formulating a...
  3. LateForBusiness

    Estimating duration of market segmentation process

    I appreciate the help but it sounds a bit like I haven't explained myself properly. I only asked one question and that was about approximating the time to do a market segmentation process. I have had numerous people scrutinise the project in its current state and direction (grant providers...
  4. LateForBusiness

    Estimating duration of market segmentation process

    My platform will offer a couple of unique value propositions: Targeted exposure to potential customers earlier than would otherwise be possible A way of growing brand trust in a serendipitous manner that is not otherwise available Also, day-to-day business users of the app should fall into one...
  5. LateForBusiness

    Estimating duration of market segmentation process

    Thanks for your input -- I think you are right. I just skimmed through a book chapter about B2B Market Segmentation and it seems like before I can even map the process I am going to have to allocate some time to answering questions like the ones you posted above. Something that sounds like it...
  6. LateForBusiness

    Estimating duration of market segmentation process

    Hmm, now reading about the mixed success of segmentation as an approach in B2B markets.
  7. LateForBusiness

    Boots opticians adverts and GUCCI

    Nice spot. My guess is they could just say to a creative agency "give us an ad involving people dancing, a mansion that has a luxury Italian vibe with a message about the low price of the product". The exact creative form that takes (editing, colour grading, casting, humour, etc.) would then be...
  8. LateForBusiness

    Estimating duration of market segmentation process

    I have been creating a Gantt chart to plan out a project and I feel like a market segmentation process should precede the specification of the MVP. However, I have never done (or had done) a thorough market segmentation process and am not sure how much time I should allocate for it on the...
  9. LateForBusiness

    Recovery IP from bona vacantia only practical for deceased directors?

    Thanks, I believe you are quite right about the trademarks but I fear any original source code and other media assets would likely be covered under the Copyright Act 1988 for author's death + 70 years. Interestingly, in the US, I believe tweaking is enough to demonstrate novelty in character...
  10. LateForBusiness

    Recovery IP from bona vacantia only practical for deceased directors?

    This is true. Another interesting option is to write a game "client" that takes the original file as input. I stumbled across a project recently called "FreeSO" that used that strategy to keep EA's The Sims Online alive. Quote from their website:
  11. LateForBusiness

    Recovery IP from bona vacantia only practical for deceased directors?

    Yes, quite right :) I was trying to ponder the practicality of trying to recover from the Crown an asset an individual, upon contact from the Treasury or at a later date, could claim ownership of to by backdating a legal document to "show" the company did not own the IP at the time it was...
  12. LateForBusiness

    Recovery IP from bona vacantia only practical for deceased directors?

    ^*Recovery of IP Sorry to be the "first post is a question" guy. Let's say I try to recover IP from a long dissolved company from the Bona Vacantia division (BVD) -- is it even practical while the then owner-director of that company is still alive? Surely they could just present a deed of...
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