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Another way of doing email marketing is in bulk..buy leads from data provider..buy offshore server and send out emails to leads. best practice is to send out valuable informative emails than email them about your product. I learnt how to set up the servers which can easily send 10 millions per day.
Google is way ahead then what we can think. but there is always ways to try n test the different method. I tried many methods and this one worked for me. my one website was not even in 100 list now its on 2nd page of google and expecting to get first page in 15-30 days time.
Yes its worth doing link building..best way i found out is create web 2.0 high pr link to your main website and then create thousands of backlinks to your web 2.0 links that you generated. so it will be second tier link building.