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It is possible to advertise only on shopping through performance max campaigns. If you don't add any assets in the performance max campaign then Google only shows your ad on shopping. However, in our experience the performance max works better if you don't restrict it only to shopping.
Have you tried Performance Max campaigns instead? Google is slowly moving away from Shopping campaigns. We are using Performance Max campaigns for most of our clients and they perform very well.
We had an ecommerce website that we built using magento (through a developer). We were able to do all the customisation that we needed but if I have to do it again then I will use a readymade theme without a doubt. Magento websites are costly to maintain and any customisation is time consuming...
In general, performance max campaigns perform a lot better for an e-commerce business compared to any other campaign type including the search. Performance Max campaigns show products with an image and price which is a lot more useful for an e-commerce website customer. So I would suggest you to...