Recent content by kevinle
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What’s a “good” conversion rate for websites in the UK/EU right now?
Good points, both. Totally agree that sector context matters a lot – a 2% conversion could be excellent in one niche and awful in another. My post was more about getting a sense of what others are actually seeing across the board right now, rather than setting any kind of benchmark. I’ve seen...- kevinle
- Post #4
- Forum: Sales, Marketing & PR
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What’s a “good” conversion rate for websites in the UK/EU right now?
There’s no magic number, but here are some rough ranges people are reporting in 2024/25: General website average: around 2.5–3% E-commerce: about 2–2.7% Desktop usually beats mobile, but mobile traffic is higher, so it balances out UK and Northern Europe often see slightly higher conversions...- kevinle
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- ecommerce marketing
- Replies: 8
- Forum: Sales, Marketing & PR
