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Even if you do not have a web presence you can still set up a basic landing page, drive traffic to it to capture peoples names and phone numbers.
Then you can use that to continue your offline phoning.
Its not always one or the other, mix it up and gain competitive advantage.
Hey @Alan - entering the conversation late here but the quick answer is to build a paid traffic funnel.
Correct me if I am wrong but it sounds like you already have a converting email campaign so all you need to do is send more traffic into the funnel.
EG
Insight +target research >> Build...
@Nic - Attitude is spot on. There are two ways to increase likes:
1 - Create good content and then boast the post via Facebook ads
2- Create a "like my page" ad that will show up with a like button on your target's news feed, or
Option 1 is great but understand that is is an engagement...
I am adding to the conversation a bit late but here is my 2 cents
You are correct @fisicx - when you have an intent, chances are most people will type that intent on google. That is why most digital marketers use google for intent targeting.
However, using "business coaches" as an example...