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Thank you for the clear example. I completely understand your point here. I do feel the homepage has been optimised to try and be more WIIFM and pain point/benefit focused. But there is clearly still work to be done on other pages.
Yes exactly this. It's about targeting that phrase which is why you see that. I'm definitely not suggesting it's the only phrase target clients search for it but it is a huge one for what we do.
Thanks so much for your clear feedback and tips. I think you're right that other pages need attention still. And yes we have done a lot of keyword research and I think in one of your other posts you hit the nail on the head for what we're trying to target for our niche and rank for in Google. I...
Where would you change this? On the homepage we have:
Web apps, integrations and AI solutions that automate your workflows and save your team hours each week. Our client review 'more efficient' 'saving us money' Under this section, every tile is a pain point 'our systems don't work well...
Fairly sure I asked for feedback, not for you to be so rude. Absolutely unnecessary level of harshness in your comments. Constructive criticism is fine, but to label the entire website as buzzword bingo with very little helpful content when people have worked hard to take into consideration the...
Thanks again so much for everyone's replies and help. Here is what I've updated so far.
Homepage hero section
-tried to add more WIIFM wording above the fold. I find this incredibly difficult to get just right, and we had a lengthy team discussion about the wording here last week...
Thank you both so much for taking the time to provide feedback, it's so useful. It's in a bit of a mess at the moment as it's gone through several updates but the CTAs and messaging has become really unclear. I'm going to do some upgrades and if you'd be happy to look again once they're done I'd...
Hi all! I'm the Director at Red Eagle Tech, and I'd like to request feedback for our website: https://redeagle.tech/
We're a family-run software engineering company in London, UK. We offer tech solutions including bespoke software, automation, integration and more to SMEs.
We have been...