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Call to conversion ratio. It just hasn't worked for us and it's not worth the bad publicity. Most of our potential clients are busy 'on the job' and they receive dozens of cold calls offering SEO services etc, they won't even give you the time to explain the benefits. We even offer free advice...
It depends on what the content is about, you need to do your market research. Where do your audience hang out online?
Social
B2C - is your audience active on Facebook, Twitter, Instagram, Pinterest?
Are you a B2B company? If so, try Linkedin
Try social media marketing, targeting specific...
Agree, but working with themes can be cost effective with Magento. I don't think Wordpress bodes too well for the future, it isn't a platform that is built fundamentally for e-commerce. Can work good for quick wins though, but that's my advice.
I've worked with countless Magento/Wordpress sites, I wouldn't necessary say Magento is expensive (it can be) but it can be cost effective if you have the right people involved. It's scalable and cost effective in the long run. Wordpress is great for blogging and for service sites, not...
We've tried and tested this with different scripts and methods, on average it takes 120 calls to generate a potential lead. With content marketing, we generate lots of leads. It depends on the sector but as I said, I would not recommend it.
That's fine, everyone is entitle to their own opinion. My thoughts are based on facts as Moz has helped us take our clients organic rankings to new levels. Not necessary manual link building, but identifying new prospects to work with and creating content that drives high volumes of natural...
Mailchimp is great but it doesn't have intelligence behind it.
For example, if you run an e-commerce store and you set up a "drip campaign" to nurse visitors into customers over a period of time, Mailchimp will not realise when to stop the workflow.
If you're looking for intelligence then I...
Sorry Adwords Experts, this strategy isn't going to work for you. Also I would suggest you take a look at your branding, it looks as though your logo has been created in Microsoft Paint (sorry to be so blunt). Just honest advice.
To summarise, here are my answers to your questions:
Telemarketing:
Telemarketing is not dead, it does work in certain circumstances but I would strongly advise against it. No one likes unsolicited calls and it leads to more harm than good, negative PR and you'll end up tearing your hair out...
I'm not so sure I agree, Moz has some awesome tools that have helped our clients get hundreds/thousands of quality links. Followerwonk (also part of Moz) is a key tool that helps us connect with influencers and amplify content.
White hat SEO is to focus on real people and less-so search engines. Providing real value to users and building up a reputation for your brand by connecting with your community and pursuing "high-value" tactics is the way to go.
An example of black-hat is using low-value tactics that fade...
I would also strongly advise to stay away from SEO agencies who offer guaranteed results. Offering guarantees has a an abominable history and is related very closely to spam. No one apart from Google alone has control of search rankings, it's like promising a client that it will be sunny...
Marek that's right, Google has raised the bar and is more focused on providing highly relevant results to users, as it takes user intent very seriously. It's not just about keywords anymore, most people fail to get their head around that, it's about providing rich content for users and a...