Recent content by Jorge Callaos

  1. J

    4 Words that KILL Sales and Conversions

    I agree that there shouldn't be an absolutist stance in this matter, and that context is everything. For example, if you're going to use the word "own" instead of "buy," you have to say it in the right tone, in the right context, or it'll come off as sleazy. That being said, just because you opt...
  2. J

    4 Words that KILL Sales and Conversions

    While I will concede that the use of the word contract might be appropriate in certain settings, particularly from a legal perspective, I am a big proponent of using the word "own" instead of the word "buy". You're not "hiding" from them the financial nature of the transaction. Like you said...
  3. J

    4 Words that KILL Sales and Conversions

    Language is one of the most underappreciated concepts in marketing and sales. One small word can make or break a sale. That’s why it’s important for you to carefully choose which words and language patterns you use when communicating with your prospects. Today I want to give you three words...
  4. J

    Ready to take your business to the next level? I sure as hell am..!

    Hello all! My name is Jorge and I am a digital marketing consultant. I joined these forums because (1) it provides me with an avenue to share valuable information with like-minded, ambitious entrepreneurs, and (2) to learn valuable information myself. I look forward to the back and forth, the...
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