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Link is very important, you know the pr is reck with backlink, quality and quantity.but if you paid for the link,when google find it, it will have a bad effect for your site.
This is long tail keyword, you know some people will search "hotel" on search engine,some people will search other words,all of these word could take you traffics.The main keyword and long tail keyword you need contain in your site.
You know the brand products always are expensive,so some factory produce no brand product,whatever it has brand, high quality is the most important thing.