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Luckily for us we didn't need to come up with fancy names for the services. As for the company name "Fluency Language Services", it just sort of happened. I always get compliments on it.
I just sort of use keywords in my head and it just sort of happened.
Undercutting is extremely easy for us in this scenario. We're more closely in-line with industry rates. We also generally manage to get the cost down by processing jobs better, so this isn't just taking randomly 20% off to be close to the margin.
I decided early on to make my company VAT registered because
1) It's all B2B stuff anyway
2) Getting money from HMRC is always nice
3) Our cost to sales ratio means that it's advantageous to us
4) Adds legitimacy
That's not to say it makes sense for you. However, for us, at least, it was the...
I own a translation company and something I can tell you is:
1) No one cares about translations
2) Most people don't even know they exist
Our services are something you only know about the second you need them. The way that I've taken to acquiring clients is to contact those that are already...
One thing I noticed is that no one seems to really care that Google reviews aren't vetted.
I think depending on the sort of customer your business has makes a change. For my company, we get a lot more eyes via Google, because usually they're Googling our name.
We are trying to do both, mix...