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Since I have multiple websites, I use different themes..sort of as a test to see what's good and what not. So I've used both free and paid themes.
I also like using the combination of Elementor and JetPlugins for custom designing various pages; plus adding interactive elements.
PS: I have some...
AMZScout is actually very useful, especially for tracking keywords and competition, to find out what's working for other and how you can implement such info in your own strategies.
If anyone does decide to give it a try, I'd suggest to go for the pro version to utilize the tool to it's best...