Recent content by Hesk

  1. H

    HR - Managing Diversity Theory

    Hi, im currently doing an assignment on diversity management in a company (Daimler actually), and have to link with a theory or framework(s). Could anyone please direct me or tell me of some notable theories or frameworks used in the area of diversity management. thanks
  2. H

    Brand awareness testing

    the second one. ive thought about adjective check lists and slogan awareness surveys but how, if at all, effective are these and if there is other methods available, what might they be? thanks, Hesk
  3. H

    Brand awareness testing

    If i wanted to measure the effectiveness of tv advertsing on brand awareness and not buyer behaviour, what could my method be? showing tv adverts that dont seem to promote price is one aspect im looking at, but how do i actually measure it? im thinking along the lines of a section of people in a...
  4. H

    Supermarket Comparison Marketing

    Hello guys, a small but very much needed request. Im doing a project on comparison marketing strategy between the big supermarkets e.g. '...... was cheaper than ..... on 234 products this week' Im going down the line of is this beneficial for the company in that it is highlighting the better...
See more
Top Bottom
Community
Articles
Menu