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Find something you're good at, and then place a bet on yourself to achieve it!
Could be something like cycling from Lands End to John O'Groats in less than a week or doing every station on the London Undergrond network in less than x hours.
Failing that - put a stall near a large sporting...
Which does beg a few questions:
1. Can you not buy off their website?
2. Can you not nick some of their ideas for your own website?
3. Do they cover the entire range that you do? If so, what value are you adding for your higher pricing? If not, then do the suppliers that you get your other...
Try play-cricket.com - that's the site (run by the ECB) where all the amateur and semi-pro clubs that play in ECB-affiliated leagues coalesce and congregate.
On the cricket side of life, it's these clubs that you will need to working with. I head up the sponsorship exercise at my club...
Chris
Be very careful - the housing market is very slow at the moment and is about to slow further as we go into the Christmas / New Year hibernation. My instinct, too, is that your property is more likely to be of interest to first-time buyers rather than those with bigger deposits available...