Recent content by Greg Black

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    CRM?

    Take a serious look at InTouch, you can use tasks to automate your processes which will remind people to do things at set times, or indeed fire off emails at predetermined times. If you feed quote enquiries directly into the system from, say your website using one of the web forms you can...
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    Which is the best Email Marketing Service/Tool apart from Mailchimp and why?

    I'm slightly biased, but I would recommend you sign up for a trial with InTouch. It's so much more than just email marketing, it does all you need from most email marketing systems, but you also have an integrated contact management system which enables you to do a whole host of sales and...
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    How to be the one that gets noticed?

    I agree personalisation is key. Plus, it's really understanding what pain points these guys, need to solve and being focused. One offer per email, that shows how it will meet a need i.e. triple sales of x category
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    Help with business focus please..

    Hi Vicki I agree that using a fancy name for a service isn't really what you want to do. When picking a niche, usp or focus for your business, pick something that you are really good, something that makes you stand out, but that is also something that is really important to your target...
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    Established ecommerce business - new platform advice

    Venda did introduce a light version about 3 years ago, though I'm not sure what happened to it. Have you looked at Magento Go? It is the product that most sounds like it would fit your profile - SAAS / mid size business.
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    Percentage You Spend on Marketing Your Ecommerce shop

    This has so much to do with your gross margin. If you enjoy a really healthy gross margin, you can afford to spend a much larger percentage on sales and marketing. I would encourage any business in it's growth stage to spend as much time and money on sales and marketing as they can -...
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    Help needed with starting a new business!

    That's cool. If you follow the example of some of the daily deals sites and get really good offers you will be able to generate some serious business for the restaurants and charge more for your service, a leaflet delivery service has a low perceived value, but if pitched as a marketing service...
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    Help needed with starting a new business!

    Money is tight these days, so you need to prove a return on investment to the restaurant owners. I would suggest including some sort of trackable offer or coupon as part of the flyer. That way the restaurant owner will know if the advertising will work, if they don't they may do it once...
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    WMT showing old Actinic Urls

    Have you added /cgi-bin/ to your robots.txt file?
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    Online Surveys

    Hi Peter There isn't too much available for demographics info, not that is freely available at any rate. I would start with Quantcast - you can put in the URL of sites that are in your market and it will give you traffic estimates and even demographic information, you can filter by UK only...
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    Online Surveys

    Hi Peter That is a great idea, I encourage everyone to survey their audience before launching anything, I do both surveys and I am currently doing 1to1 calls too. If you know where your target market hang out you can use a tool like survey monkey to design a questionnaire, I use question...
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    I need guidance starting up an online retail store

    That's good to hear, you may still find this post useful: Assessing competition online. Understanding the competitive nature from an SEO aspect will be pretty critical to you, well for pretty much any eCommerce store. Not had an dealings with 2Dmedia.co.uk - though after a quick glance at...
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    Ecommerce Success Stories

    Hi Mandii I have written a post that may be of help, it is aimed at those starting out and planning an eCommerce site, but I think you will find it useful even though you are further down the line as it is never too late to adjust your trajectory. Knowing more about your market and how...
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    Open source or hosted?

    Just follow up on my earlier comment, I have written a blog post that I hope you all find useful, it is my take on the steps that need to be taken before building an ecommerce site. (puts his tin hat on) Where should I start when planning an ecommerce website?
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    What would this software even be called?!

    Hmmm, interesting, if you find a way of aggregating all the prices in real time, I would seriously consider making that a product in its own right and selling that as a service to retailers / wholesalers in your market. :|
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